Crooked Tea
Client Crooked Tea
Work Photo - Direction - Design - Strategy - Original campaign
Location Japan · Florida
Year 2025–26
Winter in the Japanese mountains and a day on the water in Florida for Crooked Tea: riders on the chairlift, powder days and après, the boat and the beach, with the can in the shot the whole way through. Photo, film and social cuts for the brand's channels.
Crooked is a brand built on not following the rules, so the content had to feel lived-in rather than staged: riders on the mountain, cold days, long days on the water, the can always somewhere in frame.
